Production overview
ClientSimon Prest / Carol CerqueiraProduction companyDon Juan Pro
ProjectSimo Restaurants - Month 3 (M3)Project typeRetainer - Monthly
Shoot dateThu 6 Aug 2026Deliverables4 reels (2 per venue) + ~40 curated photos
Director / DPJuan OliveiraProducerGabriel Carvalho
Call time11:00 AM - Romeo Italian, 161 Oxford St BulimbaWrap time7:00 PM - Doughcraft, 181 Mary St CBD
Booked shift11:00 to 19:00 (8 hrs). Coverage beyond 19:00 is at crew discretion.Buffer2:00 to 4:00 PM unallocated - travel, meal, card offload
Sunset / full dark5:21 PM / 5:46 PM. Client asked for the Doughcraft window and exterior in golden hour, not full dark. Negroni and pistachio must be wrapped by 5:05 PM.
Location notesRomeo Italian Bulimba - street parking on Oxford St, tight at lunch. Doughcraft CBD - paid parking, confirm load-in bay with Matteo. Bulimba to CBD 20 to 30 min.
Scope noteM3 covers 2 of the 3 venues. Scugnizzi is not in this month brief, which is why the reel count is 4 rather than 6.
Production links
Notion projecthttps://app.notion.com/p/35e80b1c8a9881d5b633eaf9089b2b79
Drive folderhttps://drive.google.com/drive/folders/1Qh0dAh-hWA8B3xOmKRGGO3d-q_0_81Vx
Client brief M3Paste content guide URL here
Moodboard M3Paste moodboard URL here
Shot list / moodboardPaste shot list link here when ready
Calendar eventPaste Bookings calendar link here
Venues
VenueAddressParkingOn-site contact
Romeo Italian
161 Oxford St, Bulimba QLD 4171
Street parking on Oxford St, metered
Amber - phone TBC
Doughcraft
181 Mary St, Brisbane CBD
CBD paid parking, confirm bay with Matteo
Matteo R - phone TBC
Key contacts
RoleNamePhoneNotes
Director / DP
Juan Oliveira
0415 573 259
Video, creative direction
Producer
Gabriel Carvalho
0413 016 886
Photo, production comms
Romeo POC
Amber
Phone required
Staff and customers only, no talent
Doughcraft POC
Matteo R
Phone required
Makes the negroni on camera
Client marketing
Carol Cerqueira
On site 5:00 PM
carol.cerqueira.soares@gmail.com
Client owner
Simon Prest
TBC
Not confirmed on site for M3
Emergency
000
000
Police / Ambulance / Fire
Talent
RoleNameOn-camera use
Cocktail buildMatteo R
Makes the Father's Day negroni start to finish for Doughcraft Reel 2. Hands and build, landscape framing.
Guests / dinersCarol + talent
On site from 5:00 PM. Guest arrival, stairs descent, room reveal, cheers and candids for the Functions reel. Natural, unhurried.
Staff / customersRomeo team
No booked talent at Romeo. Working with staff and customers. Candid only, avoid wide guest shots if quiet.
JO
Juan OliveiraDirector · Video
GC
Gabriel CarvalhoProducer · Photo
Romeo Italian
161 Oxford St, Bulimba · POC Amber · No talent
11:00
Crew call · bump in · walkthrough with Amber
Confirm which dishes and drinks are actually available today. No talent at this venue, working with staff and customers. Agree first shooting positions and lock the run order with Amber.
Both
11:15
Light and styling station set
Find the best natural-light table before lunch service builds. Gabriel sets the stills station, Juan tests frames for the vibe reel.
Both
11:30
Cocktail stills · 3 drinks individually
Tommy's Mandarita, Nono's Garden, Amaro Daiquiri. Each photographed on its own. Warm and moody per moodboard, low-key light, condensation and garnish detail. Juan grabs pour and build b-roll alongside for the vibe reel.
Both
12:00
Dish stills · hero + secondary each
Truffle arancini, lamb spiedino, white ragu, lamb cutlets. Gabriel shoots the plated hero frame, then the secondary: arancini cut in half showing the creaminess, pasta twirled on a fork, dish being finished in the kitchen. Juan captures plating and pass action while Gabriel shoots the hero.
Both
12:45
Reel 2 · Tommy's Mandarita build
Full cocktail build start to finish. Juan shoots the primary reference style first. If it is not working on the day, switch to the fallback reference. Gabriel grabs still frames between Juan takes.
Both
1:10
Reel 1 · General vibe (Father's Day promo)
Three-way split screen plus full-screen cutaways, so shoot varied POVs. Kitchen in action, staff candid and working, staff interacting with each other and guests, front door and street exterior, guests at lunch. If quiet, avoid wide guest shots and go tight. Keep it clean for a Father's Day CTA overlay later, no locked text or graphics.
Both
1:35
Ambient sound pass + cover photo
Client called this out explicitly. Natural ambient sound throughout the reel: cooking noise, prepping, the bell, people talking. Capture a mix of takes, not one clean pass. Gabriel shoots atmosphere stills and the Reel 1 cover photo in parallel.
Both
1:50
Wrap Romeo · pack down
Quick review of captures together. Thank Amber and the staff. Confirm nothing outstanding before leaving Bulimba. Depart 2:00 PM firm.
Both
Buffer 2:00 - 4:00 PM · unallocated, inside the paid shift · travel Bulimba to CBD 20 to 30 min, crew meal, card offload to SSD, gear reset · on site to bump in at 4:00 PM
Doughcraft
181 Mary St, CBD · POC Matteo R · Talent + Carol from 5:00 PM
4:00
Arrive · bump in · black background rig set
Meet Matteo. Venue is closed for this window, so get the black background station built now. Gabriel scouts the cleanest product light. Juan sets up for the negroni build.
Both
4:10
Reel 2 · Negroni (Matteo on camera) · LANDSCAPE
Split screen: left half dining room and dishes, right half Matteo making the Father's Day negroni start to finish. Shoot the build clean first, then grab the dining room half separately. Landscape reel, shoot to frame, do not plan to crop.
Both
4:35
Negroni stills · black background
Father's Day negroni on black. Cocktail making in action. Gabriel on hero frames, Juan picks up texture b-roll of the pour and stir.
Gabriel
4:50
Pistachio Papi collab stills
Pistachio croissant on black background. Three pistachio drinks together, one set on black and one set without. Collab asset, both brands will use it.
Gabriel
5:05
Exterior + window light · HARD WINDOW, drop everything
From outside looking in through the window. Front door and street exterior. Sunset 5:21 PM, full dark 5:46 PM. Client asked for golden hour, not full dark. If negroni or pistachio are running over, cut them here and take this first. Product stills are lit and can wait, this cannot.
Both
5:25
Carol + talent on site · dinner service stills
Brief talent. Arancini, focaccia, porcini risotto, lamb ragu pappardelle, mortazza. Each with and without black background. Juan shoots kitchen prep and the atmosphere wide mid-service with blurred staff motion.
Both
5:45
Exception shots (per moodboard)
Food group shot with all five dishes together. Candid of people enjoying the food, talent plus food in frame. Hands in frame, candlelight, table full, per the moodboard reference.
Both
6:00
Wine cellar · styled and empty first
Wide of the room set for an event, empty and styled. Then details: table setting, glassware, lighting fixtures. Shoot this before people fill the room, you only get one pass at the clean version.
Gabriel
6:20
Reel 1 · Functions · PORTRAIT
Guest arrival, the room reveal, the celebration. Shoot the beats in order: greeted at the front door, walking down the stairs (the descent is the wow beat), first sight of the room, faces lighting up, cheers and glasses clinking, food and drinks arriving, laughs and candids, wide moody room to close. Calm, natural, unhurried. VO and subtitles added in post from the client script.
Both
6:45
Room full · the hero frame
The moment with the room full of people enjoying their celebration. The shot that sells you could host your next event here. If the room is not full, shoot tight: cheers, hands, faces, glassware. Tight framing sells the room without needing a crowd.
Both
6:55
Wrap · booked shift ends 7:00 PM
Pack down the black background rig. Confirm card count. Thank Matteo and Carol. Back up all footage today. Any coverage beyond 7:00 PM is at crew own discretion.
Both
Shot checklist · Thu 6 Aug
Shots completed0 / 0
Romeo Italian · stills
Tommy's Mandarita · individualGabriel
Nono's Garden · individualGabriel
Amaro Daiquiri · individualGabriel
Truffle arancini · hero frameGabriel
Truffle arancini · cut in half, creamy insideGabriel
Lamb spiedino · hero + secondaryGabriel
White ragu · hero + fork twirlGabriel
Lamb cutlets · hero + plating in kitchenGabriel
Atmosphere set · ref @ginapastabar, @pepesitalianliquorGabriel
Cover photo for Reel 1Gabriel
Romeo Italian · Reel 1 general vibe
FoodJuan
DrinksJuan
Kitchen in actionJuan
Staff candid, workingJuan
Staff interacting with each other and guests, smilingJuan
Front door · street view · exterior arrival feelJuan
Guests at lunch · avoid wides if quietJuan
Ambient sound · cooking, prep, bell, chatter (mixed takes)Juan
Reel 2 · Tommy's Mandarita build, start to finishJuan
Doughcraft · negroni + pistachio (venue closed)
Matteo negroni build, start to finish · landscapeJuan
Dining room + dishes half of the split screenJuan
Father's Day negroni on black backgroundGabriel
Cocktail making in actionBoth
Pistachio croissant on black backgroundGabriel
Three pistachio drinks together · on blackGabriel
Three pistachio drinks together · without blackGabriel
Doughcraft · dinner service + exterior
Outside looking in through the window · GOLDEN HOUR by 5:25Both
Front door + street exterior · golden hourBoth
Arancini · with and without blackGabriel
Focaccia · with and without blackGabriel
Porcini risotto · with and without blackGabriel
Lamb ragu pappardelle · with and without blackGabriel
Mortazza · with and without blackGabriel
Kitchen prepping the foodJuan
Atmosphere wide mid-service · blurred staff motionJuan
Food group shot · all five dishes togetherGabriel
Candid of people enjoying the food · talent + foodBoth
Doughcraft · wine cellar + Reel 1 Functions
Wide of the room set for an event · empty, styledGabriel
Detail · table settingGabriel
Detail · glasswareGabriel
Detail · lighting fixturesGabriel
1. Guests greeted at the front doorJuan
2. Walking down the stairs · the descent, the wow beatJuan
3. First sight of the roomJuan
4. Faces lighting up seeing people they knowJuan
5. Cheers · glasses clinkingBoth
6. Food and drinks arrivingJuan
7. Laughs · candid momentsBoth
8. Wide moody room shot to closeJuan
Room full of people enjoying the celebrationBoth
Open items
GabrielGet phone numbers for Amber (Romeo) and Matteo R (Doughcraft)
GabrielConfirm Doughcraft parking and load-in bay with Matteo
GabrielGear check · black background rig, macro, shotgun mic, cards, batteries
GabrielCreate Dropbox folder · SIMO RESTAURANTS / M3 06 AUG 2026
JuanBuild shot list + moodboard from M3 client references
JuanPre-select primary vs fallback reference for Romeo Reel 2
JuanAssess the client music reference for Doughcraft Reel 1
JuanCall the negroni vs golden hour trade-off if either block runs over
CarolConfirm the Reel 1 voice-over text supplied in the brief is final
CarolConfirm the wine cellar will be set and populated 6:00 to 7:00 PM